SaaS Strategists,

Are you using explainer videos on your landing pages?

If not, this issue might change your mind.

Today, I will break down some examples of companies using explainer videos and why you should consider adding them to your landing page.

Let’s dive in 👇

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Explainer videos can boost conversions up to 80%

When you’re looking for a tutorial on how to use a specific software where do you go?

Instagram?

TikTok?

How about YouTube?

That’s right.

90% of the time we’re facing some issue and want to look into how to solve it, we search on YouTube or Google (which leads to YouTube).

I don’t want to read a 3,000-word article explaining how to use a simple software tool.

I want to see it visually.

This is where you can leverage an explainer video.

Explainer videos grab visitors' attention quickly.

They provide an engaging way to communicate your product's value proposition.

In a world where attention spans are short, a well-crafted video can convey key information more effectively than text.

Complex SaaS solutions can sometimes be challenging to explain using only text and images.

Explainer videos help simplify complex concepts by presenting them visually and in a narrative format.

Some guidelines when creating explainer videos:

• Try and keep them under 2 minutes

• Try featuring real people

• Let the explainer video be your main sales driver (adding a CTA directly in the video is a great combo - See Mailshake example)

• Create explainer videos not just to bring new users in, but to educate existing ones as well

• Include real screenshots & use cases of the platform and how specific actions are performed

Mailshake example

As mentioned, Mailshake is a great example of including CTA in your video.

Oftentimes, users just skim through your video not actually taking any action.

By providing them to take action directly from the video is what can help you gain more sign-ups.

Why it works:

✅ Has a CTA directly inside the video

✅ Real person explaining the platform

✅ Interactive video - guiding the user to the end CTA

See an in-depth breakdown of this strategy in my previous issue:

Taskade example

Not exactly an explainer video, but rather a connection of multiple smaller feature-explainers.