SaaS Strategists,

Are you using explainer videos on your landing pages?

If not, this issue might change your mind.

Today, I will break down some examples of companies using explainer videos and why you should consider adding them to your landing page.

Let’s dive in 👇

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Explainer videos can boost conversions up to 80%

When you’re looking for a tutorial on how to use a specific software where do you go?

Instagram?

TikTok?

How about YouTube?

That’s right.

90% of the time we’re facing some issue and want to look into how to solve it, we search on YouTube or Google (which leads to YouTube).

I don’t want to read a 3,000-word article explaining how to use a simple software tool.

I want to see it visually.

This is where you can leverage an explainer video.

Explainer videos grab visitors' attention quickly.

They provide an engaging way to communicate your product's value proposition.

In a world where attention spans are short, a well-crafted video can convey key information more effectively than text.

Complex SaaS solutions can sometimes be challenging to explain using only text and images.

Explainer videos help simplify complex concepts by presenting them visually and in a narrative format.

Some guidelines when creating explainer videos:

• Try and keep them under 2 minutes

• Try featuring real people

• Let the explainer video be your main sales driver (adding a CTA directly in the video is a great combo - See Mailshake example)

• Create explainer videos not just to bring new users in, but to educate existing ones as well

• Include real screenshots & use cases of the platform and how specific actions are performed

Mailshake example

As mentioned, Mailshake is a great example of including CTA in your video.

Oftentimes, users just skim through your video not actually taking any action.

By providing them to take action directly from the video is what can help you gain more sign-ups.

Why it works:

✅ Has a CTA directly inside the video

✅ Real person explaining the platform

✅ Interactive video - guiding the user to the end CTA

See an in-depth breakdown of this strategy in my previous issue:

Taskade example

Not exactly an explainer video, but rather a connection of multiple smaller feature-explainers.

Taskade is a great way to showcase what an engaging landing page looks like.

Plenty of videos explaining all of the features it can offer.

Compared to other landing pages that just have static images to represent certain features, my take is that Taskade takes the win every hour of the day.

Why it works:

✅ Rich feature coverage

✅ Feature-specific multiple short video explainers

✅ Main lander video calls to action to “Try Instant Demo”

UpSend

A great example of an explainer video.

Custom illustrations, icons, and product UI work really well together to piece the whole picture into the user’s mind.

Although I would advise using more real feature screenshots and platform UIs, and fewer animations for better engagement.

Why it works:

✅ 1:10 minutes long

✅ Includes real feature screenshots in the video

✅ Addresses the right questions & pain points from the start

ListKit

Another great example of bringing everything together.

ListKit also highlights its pricing model (credits) directly in the video - which provides huge value up front and keeps the user on the main page without having to leave it to understand the pricing strategy.

Why it works:

✅ Covers the pricing strategy directly in the video

✅ Visual representation of 5 in 1 tool (replaces 5 tools for 1/5 of the price)

✅ Induces FOMO in the first 5 seconds - “Let me show you what you’re missing out”

Vidello

Had to include one example where the main focus of the video is a real person.

This helps establish trust early on, by seeing a real human being explaining specific product features.

Why it works:

✅ Relaxed setup

✅ Brings humor into the video

✅ Real person explaining the platform

Asana

Asana uses this video to project how easy it is to use their solution by giving them a demo tour of the product only.

Why it works:

✅ Under 1 minute

✅ Clearly explained

✅ The only focus is the product itself

🔝 Top Tweets

Here are the 2 top tweets from this week:

🔥 SaaS Fire

SaaS products so good they'll light up your week:

First 100 Users will help you with just that - get to your first 100 users.

Snov.io will help you accelerate your lead acquisition process.

💡Idea of the Week

Here’s the SaaS idea of the week:

A B2C SaaS platform designed to enhance users' well-being by seamlessly integrating personal health data and daily habits. Combining AI-driven health insights with real-time activity tracking, it offers personalized recommendations for nutrition, exercise, sleep, and stress management. With an intuitive app interface, the platform empowers individuals to achieve holistic wellness goals, make informed lifestyle choices, and cultivate healthier routines for a more balanced life.

Pros

• Personalized Wellness Plans: The platform’s AI algorithm analyzes users' health data and daily routines to create personalized wellness plans. This encourages users to adopt healthier habits, set achievable goals, and sustain long-term lifestyle changes.

• Real-Time Feedback: The platform provides real-time feedback on users' activities and progress, motivating them to stay on track and make continuous improvements. This immediate reinforcement boosts user engagement and increases the likelihood of positive behavior changes.

Cons

• Data Privacy Concerns: Collecting and analyzing personal health data may raise privacy concerns among users. Implementing stringent data encryption, transparency, and user consent mechanisms is vital to address these concerns and build trust.

• User Adoption Challenges: Encouraging users to consistently input data and adhere to personalized recommendations could be a challenge. Designing a user-friendly and intuitive interface and incorporating gamification elements can enhance user engagement.

If you’re running a complex SaaS, consider implementing an explainer video to your landing page.

It can significantly lower the barrier of entry & save time.

I’ll see you next Thursday with another fresh & juicy SaaS Strat. 🧃 

Ognjen Gatalo

Chief SaaS Strategist ☁️ 

P.S. I’m running a promo throughout the whole September - if you would like to get featured in SaaS Strats and get your product in front of 130+ SaaS founders - reply to this email.