SaaS Strategists,

Your hero section is the first thing your users see when they open up your landing page.

The easiest way to lose potential customers is to make it as hard as possible for them to read what your SaaS does and how it can help them.

Every week I stumble upon at least 1 bad hero section that doesn’t bring clarity into how this product can help me solve my problems.

If you want to convert more ‘watchers’ into paying customers,

You need to utilize innovative strategies.

And mix them with a strong CTA at the beginning of your website.

In order not to make the same mistake,

Today I want to showcase 3 examples of greatly executed CTAs.

Let’s dive in 👇️ 

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3 Powerful and highly engaging CTAs for your landing page

If you’re a SaaS founder, you already know that your main goal is to keep the business operational.

You achieve this with 2 things:

1. A great product

2. Paying customers

One can’t go without the other.

So in order to acquire more paying customers, here are some examples that will give you ideas you can implement on your landing page.

01 Mailshake

I love how Mailshake cuts right to the chase.

As soon as you enter their website, you see an interactive guide that keeps you engaged until it’s time to sign up.

Here’s how it looks:

A recent study from EyeView proved that adding a video to your landing page can boost your conversion rates by up to 86%!

Think about this when you build your next landing page.

02 Monday

Monday.com’s landing page cuts 1 step from the onboarding process & allows you to immediately choose how you plan to use their software.

Simple.

They don’t try and overexplain their product and what it does.

They make it possible for the user to sign-up in a matter of seconds.

Speed is where it’s at.

Their hero section also engages the user in a different way than just providing a sign-up button that leads to the sign-up form.

They first engage you with a few clicks.

And when you already made your selection, then why not proceed and complete the full process?

Great play on psychology.

Take a look:

You can start noticing a pattern here.

Landing pages that have the highest conversion & sign-up rates have 1 thing in common.

Interactivity.

By allowing users to interact with the website in a different way than just scrolling & reading you can boost your sign-up rates significantly.

Mix it with Clarity & Simplicity and you have the next $1M SaaS.

Clear will always beat clever.

03 Taskade

Nothing better than to immediately jump into the product demo & show your users what they can expect.

Taskade does this perfectly, mixing the previously 2 mentioned methods - clicks & videos.

They lead you to the instant demo by showing you videos of their product in action.

See how it looks:

This is a great way to allow users to test out your product before they consider opting in.

You might think this is just an additional step that brings overhead to the onboarding process.

But this strategy creates the User Journey and allows the user to get familiar with the platform even before they start using it.

It starts bonding with the user prior to any kind of engagement.

Kind of like a good content strategy.

If you post great content online & expect nothing in return, eventually more and more people will start to gain interest and ask you for advice.

The same thing goes for SaaS.

If you show your users what your SaaS can do and expect nothing in return, more users will start to use your product.

This is the power of reciprocity.

🔝 Top Tweets

Here are the 2 top tweets from this week:

🔥 SaaS Fire

SaaS products so good they'll light up your week:

Klu is a smart search tool that integrates with your everyday workflow.

TickTick is my go-to to-do app. It has everything I need - easy to use interface, reminders, classification, and notes. If you’re looking for a to-do app that simply helps you get things done, I’m sure you’ll stick with TickTick for a long while.

💡Idea of the Week

Here’s the SaaS idea of the week:

AI Ad Copy Generator. By analyzing the target audience and product/service, the software can generate high-quality ad copy that is optimized for conversions. It can also provide A/B testing suggestions to improve performance.

Pros

• Tailor-made copy for specific industries

• Improved performance through deep data analysis

Cons

• Limited creativity as AI will mostly rely on statistics

• May not work well for niche or highly specialized industries or products

Hope you enjoyed this issue of SaaS Strats!

Reply to this email to let me know which strategy you liked the most and what kind of content would you like to see more of in the future.

Keep being strategic!

Ognjen Gatalo

Chief SaaS Strategist ☁️ 

P.S. If you know a friend that is struggling with his landing page conversions, forward him this email.