đ 3 Powerful and highly engaging CTAs for your landing page
How to convert more 'watchers' into paid customers
Ognjen Gatalo
May 18, 2023
SaaS Strategists,
Your hero section is the first thing your users see when they open up your landing page.
The easiest way to lose potential customers is to make it as hard as possible for them to read what your SaaS does and how it can help them.
Every week I stumble upon at least 1 bad hero section that doesnât bring clarity into how this product can help me solve my problems.
If you want to convert more âwatchersâ into paying customers,
You need to utilize innovative strategies.
And mix them with a strong CTA at the beginning of your website.
In order not to make the same mistake,
Today I want to showcase 3 examples of greatly executed CTAs.
Letâs dive in đď¸Â
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3 Powerful and highly engaging CTAs for your landing page
If youâre a SaaS founder, you already know that your main goal is to keep the business operational.
You achieve this with 2 things:
A great product
Paying customers
One canât go without the other.
So in order to acquire more paying customers, here are some examples that will give you ideas you can implement on your landing page.
01 Mailshake
I love how Mailshake cuts right to the chase.
As soon as you enter their website, you see an interactive guide that keeps you engaged until itâs time to sign up.
Hereâs how it looks:
Mailshake interactive guide that leads to the CTA
A recent study from EyeView proved that adding a video to your landing page can boost your conversion rates by up to 86%!
Think about this when you build your next landing page.
02 Monday
Monday.comâs landing page cuts 1 step from the onboarding process & allows you to immediately choose how you plan to use their software.
Simple.
They donât try and overexplain their product and what it does.
They make it possible for the user to sign-up in a matter of seconds.
Speed is where itâs at.
Their hero section also engages the user in a different way than just providing a sign-up button that leads to the sign-up form.
They first engage you with a few clicks.
And when you already made your selection, then why not proceed and complete the full process?
Great play on psychology.
Take a look:
Monday.comâs interactive landing page signup
You can start noticing a pattern here.
Landing pages that have the highest conversion & sign-up rates have 1 thing in common.
Interactivity.
By allowing users to interact with the website in a different way than just scrolling & reading you can boost your sign-up rates significantly.
Mix it with Clarity & Simplicity and you have the next $1M SaaS.
Clear will always beat clever.
Instead of the old-fashoned email & password prompts, try utilizing innovative methods that allow users to play and click around on your landing page.
For them it may be the 1st time to see something like this, and it will definitely spark their interest to proceed with the onboarding.
03 Taskade
Nothing better than to immediately jump into the product demo & show your users what they can expect.
Taskade does this perfectly, mixing the previously 2 mentioned methods - clicks & videos.
They lead you to the instant demo by showing you videos of their product in action.
See how it looks:
Taskadeâs instant demo
This is a great way to allow users to test out your product before they consider opting in.
You might think this is just an additional step that brings overhead to the onboarding process.
But this strategy creates the User Journey and allows the user to get familiar with the platform even before they start using it.
It starts bonding with the user prior to any kind of engagement.
Kind of like a good content strategy.
If you post great content online & expect nothing in return, eventually more and more people will start to gain interest and ask you for advice.
The same thing goes for SaaS.
If you show your users what your SaaS can do and expect nothing in return, more users will start to use your product.
This is the power of reciprocity.
đ Top Tweets
Here are the 2 top tweets from this week:
Having boring creatives with shady, & dull hooks is foolish
I would rather have 1 creative with a killer hookâthat really performs
In a sea of creatives, it is still going to get far more views (+ results)
Here are 30 tried & tested hooks proven to get results for DTC brands: https://
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
Mar 30, 2023
Building a side project will change your life.
The best part?
You don't need a marketing budget or coding skills to make it happen.
— Sveta Bay (@sveta_bay)
Mar 28, 2023
đĽ SaaS Fire
SaaS products so good they'll light up your week:
Klu is a smart search tool that integrates with your everyday workflow.
TickTick is my go-to to-do app. It has everything I need - easy to use interface, reminders, classification, and notes. If youâre looking for a to-do app that simply helps you get things done, Iâm sure youâll stick with TickTick for a long while.
đĄIdea of the Week
Hereâs the SaaS idea of the week:
AI Ad Copy Generator. By analyzing the target audience and product/service, the software can generate high-quality ad copy that is optimized for conversions. It can also provide A/B testing suggestions to improve performance.
Pros
Tailor-made copy for specific industries
Improved performance through deep data analysis
Cons
Limited creativity as AI will mostly rely on statistics
May not work well for niche or highly specialized industries or products
Hope you enjoyed this issue of SaaS Strats!
Reply to this email to let me know which strategy you liked the most and what kind of content would you like to see more of in the future.
Keep being strategic!
How did you like this week's issue of SaaS Strats? |
Ognjen Gatalo
Chief SaaS Strategist âď¸Â
P.S. If you know a friend that is struggling with his landing page conversions, forward him this email.