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đ¨ Tie a face to your SaaS
How associating faces with SaaS brands boosts sales and builds trust
SaaS Strategists,
We, humans, are visual beings.
We wonât remember numbers, boring details, and metrics.
But what we will remember,
Is a visual representation, an image, a person.
Or how something made us feel.
One effective approach that has gained traction in recent years is tying faces to software brands in order to increase sales and build trust.
Today we dive into the strategy all big SaaS brands utilize nowadays.
Letâs check out how, together đď¸
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đ¨ Tie a face to your SaaS
Our subconscious recognizes someone before we do.
Imagine youâre walking down the street and see Cristiano Ronaldo walk by.
Youâll recognize him immediately.
Why?
Because heâs been all over the internet.
Same with all of the big brands out there:
Coca-Cola, Apple, Microsoft, Google, PorscheâŚ
These brands took years to establish themselves on the market.
But what if youâre an anonymous brand?
Just started, 20 paying customers, zero to none SEO strategyâŚ
How can you increase your discoverability in that case?
If only there was a strategy so simple, yet so effectiveâŚ
Well, if you have the $$$, itâs easy to hire Cristiano Ronaldo to be the face of your product.
If not, thereâs this other solution:
You become the face.
Zoom
Itâs 2020.
Midst of the COVID-19 pandemic.
Eric Yuan, CEO of Zoom, starts to utilize this strategy.
Eric started showing up on live webinars, showcasing his product to the world.
He went into the world showing from first-hand experience how using Zoom can help us run meetings normally, regardless of being in the biggest pandemics in the world.
This helped humanize the brand and build trust, which ultimately led to an increased adoption rate of Zoom and an increase in revenue.
Feastables
As mentioned previously, big brands like Coca-Cola, McDonaldâs, and KFC took years to establish their brands on the market.