SaaS Strategists,

We, humans, are visual beings.

We won’t remember numbers, boring details, and metrics.

But what we will remember,

Is a visual representation, an image, a person.

Or how something made us feel.

One effective approach that has gained traction in recent years is tying faces to software brands in order to increase sales and build trust.

Today we dive into the strategy all big SaaS brands utilize nowadays.

Let’s check out how, together 👇️ 

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👨 Tie a face to your SaaS

Our subconscious recognizes someone before we do.

Imagine you’re walking down the street and see Cristiano Ronaldo walk by.

You’ll recognize him immediately.

Why?

Because he’s been all over the internet.

Same with all of the big brands out there:

Coca-Cola, Apple, Microsoft, Google, Porsche…

These brands took years to establish themselves on the market.

But what if you’re an anonymous brand?

Just started, 20 paying customers, zero to none SEO strategy…

How can you increase your discoverability in that case?

If only there was a strategy so simple, yet so effective…

Well, if you have the $$$, it’s easy to hire Cristiano Ronaldo to be the face of your product.

If not, there’s this other solution:

You become the face.

Zoom

It’s 2020.

Midst of the COVID-19 pandemic.

Eric Yuan, CEO of Zoom, starts to utilize this strategy.

Eric started showing up on live webinars, showcasing his product to the world.

He went into the world showing from first-hand experience how using Zoom can help us run meetings normally, regardless of being in the biggest pandemics in the world.

This helped humanize the brand and build trust, which ultimately led to an increased adoption rate of Zoom and an increase in revenue.

Feastables

As mentioned previously, big brands like Coca-Cola, McDonald’s, and KFC took years to establish their brands on the market.