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  • ⛽ This domain suffix could be your best growth feature

⛽ This domain suffix could be your best growth feature

How .new is changing the onboarding game

bolt.new is holding a masterclass on frictionless onboarding. 🎓

Not like the automatic Figma to code is impressive enough, I love how they went a step further.

You can basically just add a prefix bolt.new/ before any of your Figma designs, and it automatically jumps into the development.

❌ No tiring processes of importing 📦
❌ No need to explain what is it your building 🏗️
❌ No additional steps that just leave you frustrated 😤

But rather:

✅ Snappy & frictionless 🤩
✅ Jumping straight to action 🎯
✅ Simplifying the entry point of conversion 🔑

🎯 Strategy goal

Remove all barriers to action. 🚧

The goal is to make the jump from “I have a design” to “I have a working prototype” as effortlessly as possible.

🧩 Additional examples

Google Docs

doc.new creates a new Google Docs file. 📄

Figma

figma.new creates a new Figma file. 🎨

Notion

notion.new creates a new Notion file. 🗃️

🧪 Why this works?

Peak-end rule + Cognitive fluency: Making the entry point as easy as typing a URL reduces mental friction. Studies show that users trust and engage more with products that feel effortless to use. 🧪 

The peak = magic moment of code generation.

The end = skipping the setup and feeling instantly productive.

💎 Best use cases

  • Developer Tools & APIs: When your audience already understands the domain (e.g., Figma to code), removing setup helps devs move fast. 🧑‍💻

  • Content Creation & Collaboration Tools: Jumping into “creation mode” without friction is a big win for teams. ✍️ 🖼️

  • Internal Enablement Tools: Ops, HR, and Sales tools often require setting up templates or configurations. If those can be triggered with a URL (e.g., hrtool.new/onboarding), teams can take action faster. 💵 📈

🌯 Summary

All of these examples don’t just generate, they remove. 🚫

And most importantly, they remove the friction. 🛞💨

Which is #1 reason people quit any process.

Understand how to remove the friction in your SaaS and your onboarding will drastically improve.

Great products don’t just onboard users, they disappear in the process.

My agency is running a promo throughout the whole month of August.

If you’re a funded SaaS startup, we’ll go through your whole SaaS, locate pain-points and help you identify low conversion points.

Then we’ll present you a roadmap on how to improve your platform in order to get more sales.

If you want in, reply to this email with “AUDIT”,

and I’ll get in touch.

Ognjen Gatalo

Chief SaaS Strategist ☁️ 

P.S. Forward this issue to a person who needs a .new domain.