SaaS Strategists,

I’ve been pushing off this strategy for so long because I wanted to nail its explanation to every last detail.

And I think it’s finally ready.

Today, I’d like to present one of the most useful retention strategies that I’ve seen.

I call it ROI Showcasing.

Let’s dive deep into it 👇

Reading time: 2 minutes

Ever wondered:

“If there were only one strategy I could implement in my SaaS product in order to increase retention?”

Well, I’ve got good news.

In my opinion, this is one of the most powerful retention strategies in B2B SaaS as of today.

Here’s the breakdown:

By always reminding your users what benefit you’re providing to them, they are more likely to stay since they understand why they started using your platform in the first place.

For example:

➡️ Loom shows you how many meetings you’ve eliminated.
➡️ Instacart shows how many hours you’ve saved on grocery shopping.
➡️ Wolt shows how much money you saved by using their premium subscription.

Always remind your users of the value you bring to them.

I classify this strategy into 3 archetypes:

1) The Analyst

2) The Motivator

3) The Justifier

The goal is to show you a breakdown or analysis of your own performance or behavior, helping you understand and improve.

Key Value: Self-awareness and performance improvement.

Examples:

Grammarly – Analyzes your writing and shows weekly stats.

RescueTime – Breaks down time spent and productivity.

Focuses on reinforcing user habits by showing streaks, points, and visible milestones that drive consistency.

Key Value: Encourages habit-building through gamification and progress tracking.

Examples:

Duolingo – Shows XP, streaks, and lessons completed.

Loom – Shows how many meetings you saved, reinforcing the habit.

Highlights the tangible value or money/time saved to justify continued usage or premium upgrades.

Key Value: Reinforces purchase decisions by showcasing ROI.

Examples:

Uber One – Shows $ saved.

Instacart – Shows hours saved from grocery shopping.

When you’re constantly reminding your users of the value you bring, they tend to create a competitive bond with your product.

“Let me try to eliminate 20 meetings this month by using Loom”

or

“Let me try and finish 1 more Spanish lesson so I don’t lose my streak.”

work really well as the user starts to compete against themselves, by using your product.

Studies show that increasing your retention rate only by 5% can increase your company's profits by 25-125%.

If you don’t know where to start, go with The Justifier route.

Simply calculate how much time or money your software is saving.

Then present it on your dashboard and add a monthly recurring email showcasing the numbers.

Your retention should drastically improve.

So overall, 2 steps:

This should be a great place to start.

Let me know the results!

Hope you enjoyed today's SaaS strategy!

I’ll see you in the next issue.

Ognjen Gatalo

Chief SaaS Strategist ☁

P.S. Forward this issue to a friend who’s struggling with retention.