SaaS Strategists,

I have an announcement to make. 📣 

I will be hosting a webinar on June 24th!

The goal is to showcase 7 strategies (4 of which I never shared before) along with a detailed guide on how to implement them inside your SaaS business.

I will be sharing 7 real-world SaaS strategies used by companies such as Notion, Lemlist, Webflow, Canva, Zapier, Uber, Duolingo, and many more that will help you improve your activation, increase sign-ups, and retain more users on your platform while preventing churn.

Seats are limited, so hurry up and save your seat today → https://webinar.nortiksoftware.com/

This is the best presentation on SaaS strategies that I’ve EVER MADE, and I promise you will leave with at least 3 actionable tips on how to improve your business.

Now, let’s jump into today’s issue 👇️ 

🚀 Social proof right beside the CTA boosts conversions

Long gone are the days of placing your testimonials at the bottom of your page.

Customers need faster reassurance.

Strategically placing testimonials near CTAs is proven to lead to a 34% uplift in clicks & conversions. (Source: Faster Capital)

92% of B2B buyers are more likely to make a purchase after reading trusted reviews. (Source: Shapo.io)

Testimonials are one of the most effective ways to build trust, shorten sales cycles, and boost conversions in B2B marketing.

Why not just place them near the element where the buy-in intent is the highest?

💛 Example 1 - Trustmary

Trustmary placed a customer review inside their hero section, maximizing trust and clicks towards the Get Started CTA.

Here’s another example, this time inside a popup.