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- 🦸 The only tool you need to (actually) grow on X
🦸 The only tool you need to (actually) grow on X
Diving deep into SuperX, with its founder, Rob Hallam.
Ognjen Gatalo
July 31, 2025
SaaS Strategists,
Today, I’m very excited to bring you an issue about one of the fastest rising startups in the content creation space. 🚀
I personally think this startup will blow up in a few months, so you’ll thank me for discovering it this early.
It’s called SuperX and it helps you grow on X.
Simple as that.
Today I’m diving deep with Rob, the founder of SuperX, and bringing you exclusive tips on his product & growth plan. 📈
Sit back, grab a popcorn 🍿 , and let’s dive deep into one of the go-to tools to grow on X.👇️
🦸 SuperX Growth Strategies
First off, here’s a crazy story about how I discovered SuperX in the first place. 🌍
I’ve always been heavily invested in the indie-making scene.
Pieter Levels shipping 12 startups in 12 months, 🗓️
Tibo shipping Taplio and Tweet Hunter, ✍️
Marc Lou shipping codefast, datafast, and shipfast… 📊
The list goes on.
One day, I stumbled upon a tweet from Rob.
It was this one:
Left my job. Left my home. Living on savings.
Sitting at Amsterdam airport 🇳🇱
12 hour flight to Rio ahead 🇧🇷
Goal: Build a $10k/month SaaS and document the process.
This is either the smartest or dumbest decision of my life 🤷♂️
(Oh, and filming in public ain't easy)
— Rob Hallam (@robj3d3)
8:46 AM • Jan 20, 2025
I don’t lie when I tell you I knew this guy is the next big indie maker on the scene. 🧑💻
And I wasn’t wrong.
A few days after I saw this post, Rob released SuperX. 🚀
A tool that helps you grow on Twitter (X).
Now, before you say - “Oh cool, yet another social media API wrapper" - let me stop you right there.
SuperX has the MOAT. 🏰
A competitive advantage.
And I’m about to show you everything it can do.
Right here.
Right now.
🧩 Core Strategies & Features
“We have the most powerful analytics engine of any X tool, with live updates and access to the latest posts thanks to using the official X API. Along with that, we have the best AI writing tools of any social media scheduler.
Our users keep coming back for these 2 reasons. They are able to write posts in seconds, and then watch the growth of their accounts all in one place, thanks to SuperX.
We have an affiliate program too for those interested.”
These are Rob’s exact words on why someone should consider using SuperX. 📣
And it doesn’t stop there.
It all starts with the clean onboarding.
👣 Onboarding process
Your journey on SuperX starts with the platform learning your writing style. ✍️
Step 1 - Learning the writing style
A very interactive and powerful mechanic that helps you understand what posts you like, and what you dislike. 👍 👎
Based on this, SuperX’s AI algorithm crafts post ideas tailored to your writing style.
Step 2 - Filling out your interests
At the second step, it automatically fills your interests based on the info it found on your profile.
As for me - it nailed the summary! 😎
Step 3 - Favorite creators
Finally, it lets you choose your favorite creators.
These would be the profiles from which the platform pulls post ideas and adapts them to your tone of voice. 🗣️
At the end, you have a sense of security that you’re jumping into a personalized space, tailored to your content and your writing style. 🌌
🧩 Chrome Extension
One powerful addition to SuperX is its feature-rich Chrome Extension.
It allows you to:
See your analytics 📊
See your most loyal followers 🧑🤝🧑
Schedule posts directly from the extension ⏱️
And much, much more
My favorite feature of this Chrome extension is the ability to see my, or anyone else’s, best-performing posts in this cool, quick preview:
📊 Rich analytics & gamification
Apart from the rich analytics it offers, I really like how SuperX implements this GitHub-like post streak. 🔥
Helps gamify the process of growing online! 🎮
✍️ Personalized content
I really like how SuperX focuses on personalization.
Their inspiration library isn’t yet another “library”. 📚
It’s a personalization machine. 🎰
For example, this is the post idea I got based on my interests and my business.
It shows you exactly how it would look as you posted it, but it also mentions the original author.
🤖 Context page
One of the things that I never saw other content creation tools implement is the AI context page.
It allows you to set your own set of rules for your writing style. ✍️
SuperX nailed this with 2 things.
Preferred Structure Types and SuperX Rules.
Preferred Structure Types allows you to choose how SuperX should structure your tweets.
SuperX Rules is your portal into their AI algorithm.
You can choose to be punchy, bold, or to sound like a thought leader with a bit longer posts. 🤵
All in all, a very rich customization feature that only a few great products have.
But there’s one thing that makes SuperX…SUPER:
🏰 The MOAT
Even though we already went through some highly powerful features of SuperX, there is 1 feature that beats them all.
It’s called Social Hub.
And this feature actually helps you grow. 📈
What Social Hub does is that it pairs you with 10 people who are similar to you. 💡
Similar to your number of followers.
Similar to your topics of interest.
And similar to your circle of people.
It prevents you from missing important tweets from your circle, with the people that you want to engage with, ultimately helping you set up your profile for further discovery. 🌍
This is the true definition of your circle.
This is what separates SuperX from the rest.
🚀 Growth Strategy
“Our first users came from posting on X.
Posting screenshots and screenrecordings of highlight features, and sharing my personal journey through the process of building it.
We started with a closed private beta for 6 months while working on the app, and once it was public-ready we launched, skyrocketing our growth in the process.”
This is what Rob had to say when I asked him how he acquired his first set of users.
Yet another example of founder-led content.
Finally, I asked Rob what his best go-to-market strategy was.
This is what he had to say:
“Focus on your personal brand, then your product will sell itself.
Figure out what makes you unique (usually it's just being your authentic self) and start posting online about it.
Pick one channel you're familiar with, maybe that's X, maybe that's Reddit, maybe that's LinkedIn. And start posting. Network with others. And make 10% of your content about selling.
People don't like being sold to, but do like supporting someone they believe in. As for when it comes to an actual go-to-market / launch day, share your story. And throughout the launch day post updates about what is/isn't working.
At the end, summarise your wins and losses. That way you continually benefit from the snowball effect that is your launch.”
🌯 Summary
This platform isn’t yet another scheduling tool.
It’s designed to actually help you form meaningful relationships & grow your personal brand on X.
At the end, I always ask the founder what were the biggest challenges they faced while growing.
This is what Rob had to say:
“Building a SaaS is an emotional rollercoaster.
I found myself one day feeling like I was on the top of the world, and the next at the bottom of the deepest possible abyss. Then back to the top of the world the day after.
This isn't sustainable and if prolonged will lead to burnout. I found the best way to overcome this is to compeltely detach myself from the outcomes and results of my pursuits. When I post something online, I don't check the results until a few hours or day later.
Once you remove your emotions from your results, you can focus on what needs to be done without distraction, and the results will follow.”
SuperX offers 2 pricing tiers and is currently in the launch phase, where you can grab SuperX Pro for $29/mo (original price is $49/mo).
If you’re serious about growing your personal brand, SuperX is the way.
Big shoutout and thank you to Rob, for taking the time to talk to me & I wish you all the best in growing SuperX further!
Hope you enjoyed the issue and gained some first-hand insights from Rob’s journey.
As usual, I’ll catch you next Thursday with more power strats! 🧪
Ognjen Gatalo
Chief SaaS Strategist ☁️
P.S. Forward this issue to a friend who wants to grow on X!