SaaS Strategists,

You may have noticed that a few times in the previous newsletters I mentioned the word ecosystemizing.

I gave out some hints on what that could mean, but never went into full detail.

So today, I want to dive deep into a strategy all big players utilize — ecosystemizing their audience.

Let’s waste no time 👇

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Ecosystems, Integrations & Marketplaces

Ok here’s the deal.

I’m a big fan of Apple products.

And I’m not saying this just for the heck of it.

I’ve been on both sides (Android & iOS) and will always opt for iOS.

Why?

Stuff simply works, is well-connected, and adapts to your devices.

That’s why.

Let me show you the full breakdown:

What is an ecosystem?

Imagine the same concept but in the world of software.

In the realm of SaaS, an ecosystem is like a digital universe where your main software product becomes the center of attention.