SaaS Strategists,

The last edition of SaaS Strats was a huge success & you all loved Notion breakdowns!

You can expect further breakdowns of strategies big SaaS-es use in the future. 🚀 

However, it was much longer than I expected & some email providers clipped the email in half 😠 

So this one will be a bit on the shorter side to let you cool off & catch up with last week’s issue.

Let’s dive in & discover some interesting facts about Linktree’s growth over the years 👇️ 

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The $1.3B Link Sharing Marvel Born in 6 Hours

Reading time: 3 minutes

I know.

It’s obviously clickbait.

Or is it?

Well, apparently it took only 6 hours to build Linktree’s prototype in 2016.

During that time, the platform obviously only performed basic tasks but the core of the platform was there — one link to rule them all. 💍 

Here are some other lesser-known but very interesting facts about Linktree & how it grew over the years.

Started As a Side Project

Brothers Alex and Anthony Zaccaria and their business partner Nick Humphreys first started running a marketing agency back in 2016.

They faced a common painpoint while managing their social media accounts for their clients.

Endlessly updating singular bio links felt like a waste of time, so they got to building & built the initial prototype of the app in just 6 hours.

They didn’t even think the platform will become a huge success and open up new opportunities for individuals all over the world.