SaaS Strategists,

Yesterday I walked into the local supermarket.

There was this new brand doing a promo and offering free drinks.

It was quite good so I ended up buying 2 bottles so my wife can try it as well.

When I came home I realized something.

I’ve been tricked.

Tricked by the strategy that has been in the books for decades.

Reciprocity.

So I immediately knew what I wanted to talk about today.

Let’s dive into the psychological strategies SaaS brands use in order to trick you into becoming their customer 👇️ 

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🧪 HubSpot’s Secret Sauce

Same way I have been tricked in the supermarket,

You may have been on the internet.

‘Tricked’ may be a heavy word though.

You consciously subscribed to Spotify.

Use Dropbox daily.

And pay your monthly Notion subscription.

All of the mentioned SaaS companies had to gain your trust prior to you opting in for their paid plan.

Here’s how some of them do it using the power of reciprocity:

HubSpot

Content marketing is still one of the best ways to draw customers to your product.

And HubSpot has been notorious for its content strategy.

Their strategy is the following: