SaaS Strategists,

Merry Christmas! 🎄

We’re closing 2025 with a bang! 💥

So today, I’m bringing you the strategy that can literally break your whole platform. 💔🔨

But for the higher-end benefit.

Let’s discover how below. 👇

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In short, Break My App strategy is a structured way to invite your most engaged users to actively look for vulnerabilities, UX issues, or performance bottlenecks in exchange for rewards.🎁

Curiosity drives marketing.

This strategy can even replace your entire QA team for a while.

Here’s the blueprint:

1⃣ Announce that you’re giving away a reward for any user who can break your app (the bigger the reward, the more hype you’ll collect). 📣

2⃣ Be specific on the requirements, e.g. “Our reset password screen should now only contain your Twitter handle where we can reach you”. 💻

3⃣ Sit back and enjoy your free QA session, for which you only paid a fraction of a QA’s real salary. 😎

The main goal is to turn your user base into a distributed QA team, reduce the cost of finding bugs, strengthen brand trust, and increase product security. 🛡️

It’s essentially launching a bug bounty program, but with a twist - you direct the focus to a specific part of your platform. 🪲

The underlying goal is simple:
Turn curiosity + incentives into a scalable feedback engine that hardens your product + helps distribute it further.

Rows.com recently launched its #BreakTheAnalyst campaign, a perfect example of this strategy.

You can target specific parts of your app that you need feedback on. Rows only focused on their AI analyst feature. ✨