SaaS Strategists,

Ever seen a domain name that had just a simple 1 word?

Like book .com

Ever thought - “wow, with that domain name they must be a leader in their space”.

Exactly.

Today, we break down the science behind reputable domain names and how they can help you establish your authority.

Let’s dive in 👇️ 

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Domain names drive high expectations

Reading time: 4 minutes

Internet domain names today are what company names on paper were 20 years ago.

You see a company named BROADCAST.com and immediately think, “Must have been a hassle to get their hands on that name”.

Kudos to Mark Cuban though.

Take Facebook for example.

Cool name right?

Yes, but how did they get their hands on that domain name?

Well, 20 years ago when the internet was only starting to become popular, domain names were as free as sunflowers.

You could pick a one-word domain name,

Slap .com at the end of it and viola!

Today, it’s a much different story.

You see,

If you take any word from the English language and add .com to it - you’re out of luck.

Now get this:

If you take any combination of 2 words from the English dictionary and add .com to it…

Guess what?

It’s the same story.

Add “ly”, “ify” or “io” to them - chances are they are taken too.

Domain selling business is no joke.

One-word domain names are selling for as low as $10,000 and as high as a whopping $340 million.

Spoiler alert: It’s business .com

Ok now that I’ve crashed your dreams of owning a cool one or two-word domain name, let’s talk about how you can find a great domain name for your business.

If you’re thinking about starting your online product,

Try adding:

use[name].com

get[name].com

try[name].com

go[name].com

or

[name]app .com

[name]hub .com

But be aware of another thing.

SEO.

You have a similar name to another product?

Without strong SEO you’re left in the dust.

Remember business .com from a few seconds before?

Well if you type in the word business on Google, it isn’t even on the first page!

So it doesn’t mean that just by owning a great domain name you’re set to succeed right off the bat.

You still need a little boost.

But let’s talk about expectation setting.

Domain names in 2024 are a “premiumness” driver.

The more impactful the domain name is, the bigger the chances are for the customers to trust it.

If a company is willing to invest in catchy and clean domain names such as chat .com, loom .com, or remote .com…

Chances are that users will think more highly of them.

It will bring immediate trust.

“This company has money to invest into such a strong domain name, so I must be safe with using them for the long term”

So if you’re ready to make such a large investment - trust me.

It will pay off in the long run.

You just have to be patient.

But you also need a damn good product to back that name up, or else…

You just wasted your hard-earned cash.

Ognjen Gatalo

Chief SaaS Strategist ☁️ 

P.S. I’m running a FREE promo throughout the whole of March - if you would like to get featured in SaaS Strats and get your product in front of 200+ SaaS founders - reply to this email with ‘PROMO’.