In partnership with

SaaS Strategists,

First off, long time no see.

I was away & busy with agency work.

We recently launched our new website & fully rebranded to fit our messaging better.

Feel free to check us out at nortiksoftware.com

Anyways, I’m back, and today we’ll take a quick dive into a concept I like to call CTV vs CTA

Without further due, let’s jump right in 👇️ 

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Call To Value vs Call To Action

Reading time: 1 minute

Imagine a landing page in 2025.

Can I guess?

1. Big headline with bold promise

2. Subheading that elaborates the promise

3. Maybe a cool image of the product

4. A button that leads you to take action (CTA)

It may be boring, but it works.

And here’s the thing:

Which CTA do you think will convert more?