SaaS Strategists,

Over the course of the past month, I started reaching out to SaaS founders who are willing to provide direct insights into growing their businesses.

My thought was that it would be cool to provide you with exclusive insights from the founder directly in order to see the product exactly as the founder envisioned it.

My efforts didn’t go in vain.

So today I present you a a special kind of SaaS breakdown.

I got in touch with Jakob Knutzen and he was kind enough to provide exclusive insights into his SaaS venture - Butter!

So today’s issue will be the first exclusive founder-led edition with Jakob’s personal story on growth, strategies, and insights from growing Butter.

Can’t wait to dive into this one, so without further due,

Let’s dive into this smooth Buttery edition 👇

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Reading time: 5 minutes

The way Jakob describes Butter is pretty straightforward:

“Butter is like Zoom but laser-focused on workshops and trainings with tools that help you make your sessions more interactive”.

But I still think you can’t quite see the extent of Butter from this explanation.

So I’ll try to describe it in my own words:

Butter is like someone equipping you with an AR headset while you’re driving to work.

You’d enjoy every second of that drive right?

Well, I think this sentence perfectly summarizes what Butter is all about.

Equipping your everyday online meetings with a big sprinkle of interactivity.

I asked Jakob how Butter was created and this is what he had to say:

As you can see Butter was created from the most efficient strategy - when founders try to solve their own problems!

Ok listen,

It’s 2024.

We all have our own processes we’re used to, and in order to change the habits of your users, you truly need to be Harry Houdini.

Butter understands this.

They didn’t want to overcomplicate things and pull you into another reorganization process.

So they simply integrated themselves into the everyday workflow of their users.

This is how it works:

This is the first strategy that sets Butter apart, and it’s seamless integration.

You don’t have to open up Butter directly to join the meeting - it just smoothly integrates into your everyday workflow.

The main USP of Butter lies within its interactivity aspect.

I’ve written about the importance of interactivity in my previous article, and how Taskade nailed it on their landing page.

But Butter brings a whole new aspect to it.

Their whole platform is designed to help users run more engaging and interactive online meetings through built-in tools such as Flashcards, Polls, Questionnaires, and much much more.

Much more fun than a plain old Google Meet am I right?

Butter brings a different type of Gamification into a SaaS platform.

When you think about the usual Gamification examples, you might think about specific milestone rewards for using the platform, leaderboards, or referrals.

Butter gamifies the direct use case of its platform.

Which is not something every SaaS can do.

This is what gives them their biggest competitive advantage.

Being a gamified version of a Zoom meeting is a unique seller in itself!

Also, we as humans, are visual beings.

We learn 10x faster through visuals.

Butter’s gamified-based learning is the cherry on top!

Right now you might think,

“Ok Ognjen, what about us who want to get some real work done?”.

BOOOORING.

But ok,

Let’s cover this aspect as well.

Here’s where centralization comes into play.

Butter allows you to run online sessions like you would run them in person.

Without leaving the room.

In Butter’s case, this means not leaving the browser window.

You have everything you need just there!

Starting with the Agenda Points.

Agenda points allow you to prepare and share your agenda in advance - but this is not all.

Agenda in Butter works in a very productive way.

Once you start your agenda in Butter, it always shows you how much time you’re spending on each point, and warns you once it’s time to move to the next one.

This way, you’re always staying on top of your discussion points, and not swerving in different topics & directions which can lead to unproductive meetings.

So there’s a new product concept for you - forced productivity.

Butter literally forces you to be productive by keeping track of your discussions and agenda points.

And don’t worry about capturing notes & switching between apps.

Butter has integrated both Shared and Personal Notes sections that help you stay organized throughout the meeting.

After a meeting is finished, you can find the full recap inside the Recaps section, including all of the Shared and Personal notes you took.

Truly closing the cycle for B2B teams.

Another core benefit of Butter is its diversity.

Whether you’re running an informative webinar or a workshop where everyone needs to be engaged - Butter has you covered.

And this is where you’re highly likely to use Breakouts.

Jakob himself said that Breakouts are the core feature that sets Butter apart and what can truly help every group thrive!

With breakouts, you have the option to split your participants into different teams, and it’s all up to you from there!

Whether it’s pair programming or group projects, Butter’s breakout rooms offer the perfect space for learners to tackle practical challenges together, fostering a community of collaboration.

You can also assign activities or tasks to each group, and groups can always ping the supervisor if they need a helping hand.

This feature just puts the capital W into Workshops.

Check out how Breakouts work directly as Jakob explained it:

Jakob mentioned that the first 100 users came from direct LinkedIn outreach and that Butter still continues to onboard new users through LinkedIn.

Jakob’s LinkedIn profile showcases that founder-led content is one of their main strategies for both user acquisition and retention.

Once again, big thanks to Jakob for providing first-hand insights on Butter’s growth and the main features that sets it apart from its competitors!

Looking forward to following their journey further!

1 SaaS Strats issue isn’t enough to cover every feature of Butter, so I tried to highlight the most engaging ones.

I hope you enjoyed this breakdown!

If you have a cool story to tell and a cool SaaS product to show, reply to this email with “coverage” and I’ll reach out to break down your SaaS product!

Until next time,

Ognjen Gatalo

Chief SaaS Strategist ☁