In partnership with

SaaS Strategists,

Right after the first exclusive edition with Jakob of Butter, comes a new SaaS breakdown.

Today I had a chance to speak to Arnaud Belinga, Co-founder & CEO of a Sales CRM platform for LinkedIn & Email power users, Breakcold.

Arnaud shared his insights into growing Breakcold and some strategies he utilized in order to position the product inside a very competitive market.

He also talked about 2 strategies that worked great for them in terms of user acquisition and user retention.

If you’re in sales, this is the issue you don’t want to miss!

Let’s dive right in 👇️ 

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Breakcold’s Growth Strategies

Reading time: 5 minutes

I love how Arnaud describes Breakcold in the first place.

“Sales CRM to close deals in 2024, not in 2010.”

This is such a powerful message, as the sales game has definitely changed over these 14 years.

And maybe the biggest change was that email is slowly being replaced by social media.