In partnership with

SaaS Strategists,

In today’s issue I’m bringing you a strategy that has proven to work really well in a large number of cases.

We’re talking about why you should include reviews, and authority badges on your landing page in order to create a “scroll stopper” effect.

Let’s jump into the details 👇

Today’s issue of SaaS Strats is brought to you by dofollow.com – the B2B SaaS link building specialists.

Want to see traffic growth like this?

Heymarket’s organic traffic grew from 7,500 monthly visitors to over 45,000 with the help of dofollow.com. Organic clicks increased by 253% YOY across the site.

In competitive verticals like MarTech, it can be hard to stand out and be found in search. 

But with the help of dofollow.com, Heymarket were able to increase traffic for their top 3 keywords by 347% – with the #1 keyword going from #70 to top #5 and the #2 keyword gaining +64 positions.

Find out how they did it and get started on your own success story today.

Reading time: 1 minute

Social proof is without a doubt an essential element of any landing page.

But are there more ways to boost your SaaS credibility?

Yes, testimonials are cool, and you should absolutely include them.

But what about awards and badges?

It’s proven that visitors stop scrolling around 4x more when they see a badge or an award on your website.

The most credible sources are G2, ProductHunt, Trustpilot, and Capterra.

As they are the biggest software review platforms on the planet.

But here’s the trick:

Ever searched for “XYZ alternatives?”

It’s usually the G2 page that pops up and compares multiple different products.

Here’s where your reviews can shine.

Highlighting your product on product review platforms can play a big part in discoverability as well!

So consider adding every award your SaaS received to your landing page.

It can not just help you increase your credibility but remember that you’re also leveraging trusted source to showcase your product where new customers can discover it.

BONUS TRICK:

When developing your SaaS, go to your competitors’ G2 reviews and read the lowest ones.

Then implement or correct the features their customers are not satisfied with and make it the center of your marketing strategy.

It’s an easy way to draw in new customers at the start.

I’ll see you in the next one,

Ognjen Gatalo

Chief SaaS Strategist ☁

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