SaaS Strategists,

If you already don’t know who Alex & Leila Hormozi are, I strongly advise searching for their content.

They are one of the best & biggest business content creators of today.

I’m sure you’ll get pulled into the content loop after your first search though.

They have their own SaaS product called ALAN that helps you convert leads into meetings using SMS.

Today, I want to dig deep into strategies Alex & Leila talk about that will help you increase your customer retention & cut down the number of customers leaving your service.

Hope you have your coffee ready. ☕

Let’s dive in deep 👇️ 

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Alex & Leila Hormozi $3M-$10M/ARR SaaS growth strategies 🤑

It’s now safe to say that I have listened to about 50+ hours of Alex & Leila’s content.

Most of my interest was put towards the stories where they talk about how they built and scaled their SaaS product ALAN.

In today’s SaaS Strats issue, I curated the customer retention strategies they preach, so that you can try & implement them in your SaaS operations.

This might come as a surprise:

Your customer success metrics are more important than your sales process.

Customer success is a new industry.

How Leila Hormozi explains customer success is simply a partnership you have with your customer so you can get them a maximum ROI.

Once you reach $3M/ARR your sales strategy won’t matter as much as your customer success strategy.

You’ve reached a certain point where the main goal is to retain customers on the platform, which automatically decreases the churn rate.

In order to grow past $3M/ARR you should utilize the following strategies:

The most obvious way to increase your customer retention is a good product in the first place.

But what about ACTIVATION?

Activation is a proactive measure to dictate churn.

Or to translate it into plain English: