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SaaS Strategists,

I hope you enjoyed reading about the Year in Review strategy last week.

It’s one of my favorite strategies as I love to see how my year went by and what I achieved.

As you all know, I’m always on the hunt for solid SaaS strategies.

So today I’m sharing 5 best ones I found in August.

Let’s dig in 👇️ 

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5 SaaS Strategies You Should Steal - August Edition

Reading time: 3 minutes

1) Job-to-be-done Framework

The goal of this strategy is to optimize your SEO, in order to offer a direct solution to a problem & create dedicated pages for specific use cases.

Examples include:

“Online business card designer”

“Design LinkedIn banner”

“Online wedding invitations designer”

In marketing, these are called Transactional Queries.

A transactional query is a search term people search for when they want to complete a certain transaction or "get the job done”.

Canva nailed this strategy with their niched templates.

To read more about how Canva implemented this strategy, check out the previous edition here:

2) The Messaging Switch