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5️⃣ 5 Core Metrics You Should Be Tracking As a SaaS Founder

Making sense of the common abbreviations

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SaaS Strategists,

Before we dig into today’s issue, I have a very important announcement!

My team and I have just opened the doors to our early adopters’ community for our upcoming content creation SaaS platform - Contiyo.

After actively posting content each day for well over 1 year we noticed that there isn’t an adequate solution on the market that helps content creators repurpose, collaborate, and track content across all major social media channels.

I’ll be sharing more updates on Contiyo soon since our plan is to create one of THE most straightforward content creation tools for agency owners, marketers, and busy founders.

To receive early benefits and a copy of our Ultimate Social Growth Playbook, visit Contiyo.com and join our beta-testing community!

Now let’s dig into today’s issue 👇️ 

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5 Core Metrics You Should Be Tracking As a SaaS Founder

Reading time: 3 minutes

Buzzwords, buzzwords, buzzwords.


Always hearing the same old abbreviations.

However, they do make sense and are actually THE core metrics of a SaaS startup.

And if you’re a SaaS founder you should always have a strategy in place to quickly make sense of these metrics.

1) Monthly Recurring Revenue (MRR)

MRR measures the predictable revenue your business generates every month.

It’s crucial for understanding growth and financial health.

Without it, your business just ceases to exist.

To track MRR efficiently I always advise using tools such as Stripe or Baremetrics.

They are the most comprehensive tools on the market that will provide you the ins and outs of your business.

Stripe MRR chart

Quick tip: When looking at the MRR chart or any chart from the following ones, try to notice sudden spikes & drops and try to correlate it to a new feature release, platform downtime or some UI changes.

This will help you understand what your users like and dislike.

Double down on what they like.

2) Customer Acquisition Cost (CAC)

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