SaaS Strategists,

Everyone talks about funnels, optimization, and how you should be all serious.

But what if you just want to have some fun? 🎉

Nothing wrong with that.

Introducing funny elements into your platform can actually boost retention.

In a sea of look-alikes, add a bit of spice. 🌶️

Here are 3 ways to make your onboarding more fun. 👇

Deputy adds days to your free trial when you complete tasks from their onboarding checklist. ✅

Great example of how you can gamify your onboarding in return for some pretty great rewards. 🎁

Science has proven that people value something more when they feel they own it or have earned it, leading to higher retention. 💼

ClickUp gives out $10 in credits to users who watch a set of onboarding videos. 💵

They bet that it will boost user’s morale to better understand the platform and stay for the long term, ultimately boosting customer LTV. ⌛

Instead of a checklist or a product tour, introduce a mascot. 🐼

Trello has Taco. 🐶

Duolingo has Duo. 🦉

It introduces a layer of familiarity.

Users feel like they are not alone in the process, but rather that there’s someone who’s guiding them.

Introduce personalization.

E.g. “Pick your onboarding mode:”

⚡ Speed Run (2-min quick setup)
📊 Deep Dive (detailed walkthrough)
🙋 Just set it up for me (AI or team assistance)

Brilliant helps you visualize your math level based on equations. 🧮

Easier to help you understand the level you’re at.

Asana lets you choose your layout you’re most comfortable with.

Competitiveness can boost adrenaline. 🏃

You can make your onboarding more exciting by adding time-based challenges. ⏳

🏁 “Setup your profile in under 2 minutes and win a 1-month subscription for free. Ready?”

Don’t be afraid to add a little bit of…spice. 🌶️

It might become your most viral marketing strategy.

You never know 🤷

Ognjen Gatalo

Chief SaaS Strategist ☁

P.S. Forward this issue to a friend who’s building their onboarding flow.