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š 3-month offer manifest strategy
How to stand out with your offer & positioning in the ever-changing SaaS market
SaaS Strategists,
Past week has been hectic, to say the least.
Instagram Threads launched. š§µĀ
And in the first 4 hours it counted 5 million signups.
By the end of the day, that doubled.
Today, just one week after the launch it stands at more than 100 million signups. š
Of course, letās not get ahead of ourselves.
Instagram is filled with bot accounts so letās take the numbers with reserve.
Seems like Twitter finally got its worthy competitor.
Iām interested in how this will play out, and what new features Threads will launch.
If youāre using Threads, feel free to follow me there - my username is @ognjengatalo.
All in all, today we get back on track with cutting-edge SaaS strategies, and I can proudly say that today, I present one of my own strats I tested a few months back.
Letās dive into the 3-month offer manifest strategy š
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š3-month offer manifest strategy
Todayās issue will try to switch things up.
Iāll try to engage you and lead you to action, instead of just capturing the information.
So, what is this mysterious strategy I came up with?
You see,
People are tired of seeing recycled ads for SaaS products that emphasize solely benefits that are already seen.
Thatās old news.
I noticed that ads that helped me MANIFEST my future outcomes hooked me instantly and made me try out the product.
This strategy is constructed out of 3 key elements.
The problem youāre solving (Main ICP pain point)
How youāre solving it (Key feature of your SaaS)
Final outcome (Manifestation 3-6 months in the future)
Letās put things in motion
Take out a pen and paper.
Or open up a new blank note.
Write down the niche of your ideal customer.
Write their main pain point.
Donāt overthink it, whichever comes first to mind.
Plenty of time to reiterate later.
Now write down the ideal scenario that happens 3 months after they use your product.
Thatās all.
Simple really, right?
Hereās an example:
Letās take beehiiv as an example.
The platform Iām writing this newsletter on.
So how would I market it?
Letās follow the 3-month offer manifest strategy:
The problem = Non-tech people that just want to start writing online without week-long tech setup processes
How youāre solving it = Out-of-the-box newsletter platform that connects you with other readers and helps you grow your audience faster
Final outcome (manifestation) = 300 active subscribers & 2 sponsorships
The pitch: beehiiv helps you get to 300 active subscribers & 2 sponsorships in less than 3 months with our out-of-the-box newsletter platform that interconnects readers across our ecosystem. Just register & start writing. 0 week-long tech setup processes.
See how it works?
This can also be applied to any business model, agency, or product based.
Letās go with a mobile app development agency as an example.
They want to pitch to Todoist, a to-do productivity app.
The problem = Todoist UI is old and the app is lacking new features
How youāre solving it = Redesign the whole app + adding additional features that help users classify their to-doās
Final outcome (future manifestation) = Todoist is now the trending #1 product in the productivity category on the App Store beating every other to-do list app.
The pitch: Weāll help you reach the top 10 spot on Apple Store by adding additional features that help users classify their to-doās, and redesigning the whole app from scratch.
Oftentimes your initial offer (software development, non-tech people that want to start writing online) isnāt juicy enough.
Try looking at the benefits from another angle.
By adding the literal (best case) manifestation of what could happen you can create more appealing positioning and offer, thus bringing in more customers, to your agency and your SaaS as well.
Now try it out yourself.
Reply to this email & send me the results, would love to check them out!
You might want to check these newsletters out:
š Top Tweets
Here are the 2 top tweets from this week:
Walt Disney revolutionized the entertainment industry.
So much, his vision is now the 24th most valuable company in the world by market cap.
From storytelling to an unforgettable experience -- Disney's marketing is just as magical.
Here are 8 marketing lessons from Disney š§µ
— Alex Garcia š (@alexgarcia_atx)
May 3, 2021
Itās 2023.
You canāt use stale customer acquisition strategies.
Here are 3 powerful & highly engaging strategies for your SaaS landing page:
[ š§µ ] http
— Ognjen Gatalo (@ognjengatalo)
Jun 20, 2023
š„ SaaS Fire
SaaS products so good they'll light up your week:
Submagic is the AI caption creator. Truly a time saver & allows plenty of caption customization options.
Galileo AI could be your new UI designer. Design interfaces in seconds using AI.
š”Idea of the Week
Hereās the SaaS idea of the week:
A landing page creation & optimization platform. This SaaS will ultimately help businesses create better landing pages in their target markets and industries. With the use of AI, you can implement a feature that analyzes a specific industryās target market, ICP & customer habits, and based on that information, create a landing page that will perform best. The AI feature can provide personalized experiences for each industry group, recommend the best CTAs, and even generate A/B test ideas to improve conversion rates.
Pros
Saves time researching the target market & developing the landing page
Provides personalized experiences for each industry group based on rich data-set
Cons
May require some technical knowledge or training to use effectively
Potential for limited customization options with pre-built templates
Hope you enjoyed todayās issue & learned something new along the way!
As mentioned, let me know what offer you came up with.
Would love to check them out!
Ognjen Gatalo
Chief SaaS Strategist āļøĀ
P.S. Forward this newsletter to your friend thatās building an offer for his SaaS.